This is the Shandong Airlines category
• Latest liveries first
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Lunan Pharmaceutical Health
鲁南制药健康号
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Lunan Pharmaceutical Health World
鲁南制药健康世界
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 B-1745
| | | 2021-
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The Lunan Pharmaceutical Group researches, develops, produces, and sells traditional Chinese medicines, chemical medicines, and bio-pharmaceutical medicinal products. This aircraft serves as an advertising platform for the Shandong-based company company.
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Junpin Xijiu - High-end Liquor
君品习酒 高端酱香
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B-1358
| | | 2021-
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B-6988
| | | 2021-
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Xijiu is a brand of Maotai (a style of baijiu, a distilled Chinese liquor produced in Guizhou) by Guizhou Xijiu. The latter is a subsidiary of the large China Kweichow Maotai Group. Junpin means having the character and quality of a gentleman; the company markets Xijiu as "Gentleman's liquor".
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Centuries of legacy, well-known at home and abroad
百年传承 享誉中外
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B-1272
| | | 2020-23
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B-7569
| | | 2021-23
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These two aircraft promoted the company selling Pien Tze Huang (PZH) medicine, a traditional Chinese herbal formula. It has been used as a folk remedy for cancer, inflammation, fever, stomach pain, and acne. The prescription and technology have been classified as state secrets, and it is one of the most exported Traditional Chinese medicines.
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Stock code: 600918
股票代码: 600918
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B-5651
| | | 2020-25
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B-5652
| | | 2021-25
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B-6985
| | | 2021-25
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Three Shandong Airlines aircraft displayed decals advertising Shanghai securities broker Zhongtai during 2020-25.
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B-1360
| | | 2019
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In late 2019 Shandong Airlines further strenghtened its partnership with two Alibaba brands: online travel agency platform Fliggy and B2C online retail specialist Tmall. The mascots of both entities were displayed at the rear of the aircraft, Fliggy the Flying Pig and Tianmao the black cat of Tmall. Short-lived scheme.
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Cloud Gate (Yunmen) Liquor
鲁南制药健康号
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Cloud Gate Sauce - Spicy Northern Sauce - Shandong Glory
雲門醬酒 - 北派酱香·山东荣耀
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B-1986
| | | 2019-
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B-20A0
| | | NTU
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The Cloud Gate (Yunmen) Liquor Group and Shandong Airlines established a partnership in 2019 with the airline promoting the Shandong wine & sauce company. Note the 737MAX was fully painted yet never delivered to Shandong (it later went to Air India Express).
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CAQ - China Quality Award
全国质量奖
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B-205C
| | | 2018-
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B-207F
| | | 2018-
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In late 2018 Shandong Airlines became the first airline to obtain the "National Quality Award" and advertises it on two brand new MAX8.
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Guomei Liquor - Confuscius Culture
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B-1275
| | | 2018-
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This aircraft was the first MAX delivered to Shandong Airlines. In a partnership with the Guomei Liquor Group and the Confuscius Institute in China, the airline promotes traditional Chinese culture with this classic rendering of philospher Confuscius, who was born in the region now known as Shandong.
Aphorisms concerning Confuscius teachings were compiled in the "Analects", and some of them are displayed on the overhead bins in the cabin of this aircraft.
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100th 737 Next-Generation
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B-7669
| | | 2017-
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SDA introduced its first 737 (a -300 series) back in 1996, switching to NG variants from 2005. As of February 2017 the Jinan-based airline had extended its fleet to 102 aircraft (the airline still had 2 CRJ-700s at that date). The aircraft was used to inaugurate a new route from Jinan to Lijiang via Mianyang.
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Friendly Shandong & Jingzhi Liquor
好客山东·景芝号
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B-7977
| | | 2016-
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B-7978
| | | 2016-
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This scheme is the result of a cooperation between SDA, the Shandong tourism development committee and the Jingzhi Liquor company. The latter is a wine producer in Shandong province, and altogether the 3 partners aim at promoting Shandong as a friendly and welcoming province.
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Qingdao 2015 World Leisure Games
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In Leisure, In Nature
青岛2015世界休闲体育大会
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B-5561
| | | 2015-16
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The World Leisure Games, Summit, Products Expo and Leisure Culture & Arts Festival aims at promoting world-level leisure activities. Both sides were different, with the event logo on the port side and the mascots on the starboard side.
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B-5119
| | | 2014-25
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Tencent QQ -popularly known as QQ- is an instant messaging software service developped in China. This livery celebrated the fact that SDA and Tencent were teaming up to launch the "New Listening to Heart Feelings" public welfare activities aimed at raising funds for blind children as well as PalmFly App, a travel application launched by the airline and providing functions such as ticket booking, check-in, flight status & others.
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Baidu Wallet Cixiang
百度钱包慈翔号
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Parents Smile, Proud of Us
父母微笑 我们骄傲
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B-5117
| | | 2014-15
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Shandong Airlines and Internet Company Baidu with its Baidu Wallet mobile wallet service launched an initiative in which 99 elderly people were invited by their children to submit a picture in which they were smiling. These pictures appeared in a heart shape on the front part of this plane. The parents were also awarded free tickets on the airline. This was part of a broader move by the airline to better understand the needs of the families.
Note the titles were slightly different on the two sides with additional Baidu titles on the starboard side.
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Expo 2014 Qingdao
2014青岛世界园艺博览会
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B-5856
| | | 2013-25
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The International Horticultural Exposition 2014 took place in Qingdao and SDA was an official sponsor for the event. The core graphic symbol was the oracle-bone inscription of Chinese character “艺”, which echoed the theme “From the earth, for the Earth”, and showcased the quintessence, profoundness and long history of the Chinese culture. The “Qingqing” mascot could also be seen.
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Expo 2014 Qingdao
2014青岛世界园艺博览会
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B-5787
| | | 2013-25
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The International Horticultural Exposition 2014 took place in Qingdao and SDA was an official sponsor for the event. The core graphic symbol of this scheme was the oracle-bone inscription of Chinese character “艺”, which echoes the theme “From the earth, for the Earth”, and showcased the quintessence, profoundness and long history of the Chinese culture. The “Qingqing” mascot could be seen in front of the engine.
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The Tenth China Art Festival
第十届中国艺术节 (十艺节号)
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B-5786
| | | 2013-25
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This 16-day festival took place in 17 cities in Shandong in October 2013. This triennial festival showcases paintings, theater performances, dance, singing, folk operas and other art forms in an exhibition across the cities of the province. Altogether some 2,000 performances and more than 150 exhibitions were organised that year.
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Virtuous Shandong - DEEJ
美德山东·东阿阿胶号
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Houde Qilu Culture Shandong
厚德齐鲁 文化山东
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B-1931
| | | 2014-
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B-1932
| | | 2014-
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B-1982
| | | 2014-
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B-1983
| | | 2014-
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B-1987
| | | 2014-
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B-5785
| | | 2013-25
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This scheme is a joint initiative by SDA, the Central Guidance Commission on Building Spiritual Civilization of Shandong and the DEEJ company. The longstanding Confucian culture of Shandong province has long influenced China and this scheme aims at promoting Shandong as a champion of the traditional virtues and values of the Chinese nation. The front titles were written by famous calligrapher Ouyang Zhongshi and the rear part of the fuselage includes traditional Chinese visual elements and graphics.
DEEJ stands for Dong-E E-Jiao Co. and is a Shandong-based company selling dietetic beverages and Donkey-hide gelatin or «ejiao», an ingredient used in traditional Chinese medicine, a 3000-year-old intangible national cultural heritage.
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